Dynamic Web Marketing Secrets

Link Building Basics

2008-08-04T07:28:00.000-07:00

Today I have a special article for you from Jason Storm, an SEO link building expert who has some great link building strategies for you.

Link Building Basics

Two of the three big search engines (Google and Yahoo) place a large importance on one way links to determine rankings. Each link to your site is like a vote and the more votes you have, the higher you will rank.

In this article I will be sharing with you some important info on link building and some strategies to help your one way link building.

Before we get started, it's important to understand the fundamentals...

Beginning with the very basics, a link is a way of navigating from one webpage to another. An 'internal link' is a link within the same website. An 'external link' takes you from a webpage in one website to a webpage in another website. The term 'backlink' means when another website links to yours.

There are 4 different types of links:
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URL Link - This is simply a website url that is a link.
Text Links (aka static links) - This is the most common type of link (when you click on a word or phrase and it is a link)
Image Links - An image link is simply an image that you click on to navigate to another webpage.
Dynamic Links - These types of links are in another programming language called Javascript and while they also take you from one webpage to another, they have 'extra codes' to perform special functions.
(these types of links can appear in many different forms)

It is important to be able to recognize these types of links, even if you are not familiar with web design and programming. You don't have to memorize the codes, just learn to identify each type of link.

What types of links should you get?
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There are 2 types of links that you can get:

One-way links - A one-way link is when another website links to you and you don't link back to them.
Reciprocal links - A reciprocal link is when a website links to you and you link back to them.

One-way links are more valuable in the eyes of the search engines. However, each link has its own individual value based on: how relevant it is to your site, the text in and around the link, how much authority the website that links to you has, etc.

Also, it's important to know that you can get links that have 'no value' in the eyes of the search engines, but they bring you hundreds or thousands of targeted visitors...

Generally speaking, the more websites that link to you the better. However, building links takes time and energy and if you focus on getting 'high-quality links', you will get a bigger return on your investment. 50 high quality links can be much more valuable from a search engine optimization perspective than 1000 'low quality links'.

What's a high quality link? - Links that brings you Page Reputation (which shows the search engines that other related websites consider you to be important), and links that give you PageRank. Sometimes both at once, sometimes not...

To get high rankings on your website, you want to obtain links for targeted keywords. For this reason it's necessary to start with Keyword Research.

If your website is about "bird watching", the first step is to 'do keyword research' and find out which keyword you should aim for. While you could just start getting text links for the keyword phrase "bird watching", if no one is searching for that - you won't get any visitors. There's no sense in ranking on the first page for a keyword that no one is looking for.

Or, if there is a lot of competition for that keyword, you might want to pick a "lower hanging fruit".

Another important part is making sure your page is optimized for the keyword you are targeting. If you are focused on building one way links to your site but the links have anchor text which doesn't even appear on your page, you will likely be wasting your time. (I say likely assuming that you have some competition for your targeted keywords, if there is no competition then it doesn't matter).

In this case a site that has fewer one way links but much better on-page optimization is likely to rank higher. Or maybe you are building one way links to your site but they are just url links and not anchor-text links. Another site that has less links than you but better quality (anchor-text) will be likely to rank higher.

Ideally, you want to build a lot of one way links that have anchor text which includes the primary and secondary keywords that your page is optimized for. Google also uses Latent Semantic Indexing which (in a nutshell) means that they study the synonyms of the keywords on your page. This is to prevent spammers from just loading every second word with their keywords. Their algorithm looks at all the words on your page and how they relate to each other.

So, there's no sense in building one way links if your content is not worthwhile. You want to optimize your pages for your visitors first. Then, you can go through and "sprinkle" your keywords. Then, go out and get one way links with the anchor-text of your targeted keywords, ideally getting most of these links from websites that are related to yours.

Yes, Google also looks at the relationship between your website's content and the websites that link to your content. Fewer links to your business site from other business sites will be more valuable link-wise than more links coming to you from a site about video games..

Don't make these link building mistakes:
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Don't spend all your time getting one way links from sites with no Page Rank. One or two links from related Page Rank 5+ sites can be worth more than 100 links from sites with no PR.
Be careful about buying links or you can get banned. Especially be careful about Site Wide links. If your website only has a few backlinks one day and the next day you have hundreds, Google will see this and penalize you.

Don't spend all your time building one way links that are url-links, you want to get anchor-text links.

Make sure the links you get are actually worth something, don't get "No-Follow" links.

Happy Link Building!

Television Measurement

2008-08-01T09:57:00.000-07:00

Television Measurement

Antar Media data and analysis are essential to organisations across the globe, from broadcasters and advertisers to programme makers and media specialists.

Designing/Re-designing A SEO Friendly Web Site

2008-07-31T07:30:00.000-07:00

Many of you are just starting out creating your first web site and beginning your journey into internet e-commerce. I put together this quick list for those of your just getting started of things to keep in mind from a marketing perspective as you build your site. Keep in mind that you can design the best looking award winning site but if you don't have any traffic coming to the site you won't make any sales.

With that in mind keep these points in mind when creating or redesigning your web site:

1. Create Search Engine-Friendly Content
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Be sure your site is full of Keyword Rich html text content that pertains to the benefits of your web site product or service. Remember that text embedded in images or Flash cannot be read, so make sure keep your most important keywords in html text. Also try and use your keywords as headings, and hyperlinks in plain text form. Graphical buttons may be more appealing for your overall design but be sure to include hyperlinks in the HTML text as well. Never try to hide keywords or text by making it the same color as the page background or shrinking it so it can't be seen. That can get you blacklisted! Make sure the keywords you wish to rank high for are used frequently in the page copy but not forced.

2. Choose Your Keywords Wisely
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This is one of the most important steps in SEO. First start by writing down all the terms that you would type into a search engine if you were looking for your web site, product or service. You can also use keyword research services to investigate word and phrase variations. Wordtracker, KeywordDiscovery, and the Google AdWords suggestion tool are good starting points. (you can google those names to find the web sites). Once you have a brainstorm list put together, then put those keywords into an order of importance. These keywords should then be used in your SEO for your site and in the visible text of your web site where appropriate.

3. Get Others to Link to Your Site
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Backlinks are a major key to high search engine ranking these days. The trick is to seek out web sites that have high page rank with Google and then request link trades with those web sites. There is no short cut to developing these backlinks. You have to diligently seek them out and build those relationships. The more unique your site and content and the more value you can provide to your link partner the more apt they will be to trade with you.
* Stay away from link farms that say they will create hundreds of backlinks to your site for you. Usually these pages have low page rank and will not provide you with much value.
Here are some other areas to create back links:

* Submit to free press release services
* Submit to reputable business directories such as Yahoo! and Business.com
* Create a free blog and link back to your main web site
* Ask your clients and business partners to link to your site.
* Participate in relevant forums and discussion boards with a link in your signature
* Submit original articles to article directories
* Get involved in social media and bookmarking

These three points are a general guideline to follow when getting started with your first web site, or when re-designing you existing site. There is a TON more in my Dynamic Web Marketing Secrets E-book.

Choosing the Perfect Domain Name

2008-07-17T07:32:00.000-07:00

I got a ton of emails from people asking about how to choose a Domain Name...so I had to expand a little on that last email with the qualities that make up a great domain name.

Choosing a good domain name is vital to the success or failure of your business. Just think about how important location is to an offline business? If you do not have a good location, you are likely not going to get many visitors. However if you set up a Ski Shop in the middle of a desert, you're probably not going to get much walk in traffic. The same holds true for a great domain name!

Here's how to choose a great domain name:

Easy to Remember
A good domain name must be easy to remember. A easy to remember domain name helps to ensure that your customer will remember how to find you when they get ready to buy. A great domain name is easy to remember and straight forward to type. Avoid complexity and avoid initials when possible.

The Shorter The Better
Twenty characters is the maximum that you should use for a good domain name, ten is even better. A long and complicated domain name is not going to help you. Your best bet is to keep it short and sweet. A great domain name is less than ten characters; a good domain name is less than twenty characters. A bad domain name goes over twenty characters. If you love your long domain name, then consider purchasing a short domain name that's easy to remember and a long one for search engine optimization.

Choose The Right Extension
There are several domain extensions available to you such as .com, .net, .org, .tv, .info, .gov and so on. The .com domain name extension is the best by far, because it is the most widely used and easiest for someone to remember. In fact if you have a .net name someone will usually type in .com by accident once in a while. A domain name .org is typically used by not-for-profit organization and educational websites. The .info extensions are generally used for informational websites.

Easy to Spell
A great domain name is easy to spell. USe only words that are easy to pronounce, have a good combination of words or letters that are used in every day language, and does not contain foreign words that may be difficult to non-native speakers.

Describe the Benefit
A good domain name should be descriptive and tell the benefit of your site or product. In other words, when your visitors, customers, or potential customers see your domain name they should instantly be able to tell what they are going to get or find on your site.

Don't Use Fancy Symbols
Try not to use hyphens or other special characters within your domain name. Even if your domain name is memorable, many people will not pay attention to or remember the symbols, which could lead them to someone else's website AHHHHH!

SEO Interview Tell All...

2008-03-29T08:41:00.000-07:00

I just received the premiere issue of my good friend and client's
Online Superprofits Newsletter in the mail and I have to say it
is Chock Full of Amazing information that you can use to
increase your online business overnight!

See, Craig Interviewed me for this premiere issue and then included
a Free Audio CD and Transcript of the interview Free as part
of the premiere issue of his newsletter. The interview explores
the in's and out's of SEO and what you must do and should never
do to make if work for you and your site. It's Awesome!

When you sign-up for the OSP Monthly Newsletter, you'll
receive the first 2 monthly issues of Online SuperProfits
Newsletter for FREE (Value = $97 per month). Then In the monthly
newsletter, you'll get a review of all the latest Internet strategies
that top fitness info professionals are using to get more
traffic and sales on their sites.

I think Craig is going to rope me in on a regular column...

To learn the Insider Secrets to Making Money on the Internet Each
Month, Including an Audio Interrogation of an "Underground"
Online Fitness Expert Making 6-Figures Selling E-books & DVD's
PLUS receive the first 2 months FREE click here!

Matt Man

Online Super Profits

2008-02-29T08:52:00.000-08:00

Last November, 54 top fitness Internet Marketers attended an exclusive weekend seminar in Palm Beach, Florida.

It was called the Online SuperProfits Seminar, and over the weekend, world famous fitness expert, Craig Ballantyne, exposed every single detail about his 6-figure online fitness business system.

Craig just so happens to be one of my Dynamic Web Marketing Secrets Customers and one of the people that I have helped to achieve fantastic online success with his Web Site and Program.

Craig taught attendees how he gets thousands of visitors per day to his websites, how he writes emails and web copy to make maximum sales, and how he helps others become successful affiliates for his products (as you know, affiliates are the backbone of any online fitness empire).

And now you can have access to all of Craig's secrets as well.

He has just released the Online SuperProfits Seminar-in-a-Box (containing 8 DVD's, 11 CD's, and 3 Manuals). And to celebrate, he's offering you over $1140 worth of bonuses when you purchase the OSP Seminar-in-a-Box at an Early Bird Discount price of only $500.

NOTE: There are only 39 copies available at this price with all of the bonuses. After those 39 copies are gone, the bonuses will be removed and then the price will increase.

Here are just 3 of the bonuses you'll get:

Bonus #1 - Website Review (Value $500). Craig will spend an hour reviewing your site from top to bottom, and will send you a detailed report on how you can make the most of all the visitors that come to your site, in addition to tips that will get more people there in the first place.

(By the way, if you don't have a site up now, you can "hold on" to this bonus for a year - just let Craig know when you are ready.)

Bonus #2 - Product Review (Value $500). Craig will spend another hour reading or watching your book or DVD product, and tell you how to make it better, as well as how to create follow up products to get more profits from your work.

(You can "hold" this bonus for 1 year as well!)

Bonus #3 - 2 Months of the OSP Newsletter (Value $140). Each month Craig writes an offline newsletter on the latest secrets of the Internet to keep you up to date on all the business-boosting methods you can use on your site.

(The first issue of the newsletter will be mailed out to you in March - just wait till you learn his latest Youtube tricks!).

With the OSP Seminar-in-a-Box DVD's & CD's, you'll get to review all of the Internet secrets that have helped Craig build his Online SuperProfits System - even though he started out as a broke college student with a dysfunctional website).

You can watch the OSP DVD's at home or listen to the CD's in your car or on your IPOD, learning all of his tips and tricks for making sales online, PLUS, you'll get incredible insights from guest experts such as the "Fitness King of the Internet" Ryan Lee, millionare membership site owner Susan Hill, traffic mogul Mike Geary, teleseminar expert Scott Colby, PR master Jim Labadie, and inspirational speaker Dax Moy.

You'll get all of these guest experts, plus every single one of the steps Craig used to create multiple 6-figure per year businesses selling workouts on the Internet.

With the OSP System, you'll learn how to set up your business to profit on the Internet while you pick and choose when you want to train clients (if you want to continue training people at all!).

So make sure you are one of the first 39 trainers to grab the OSP Seminar-in- a-Box at the Early Bird Discount price of only $500. You get the package at a $250 discount off full price, PLUS you get over $1140 worth of bonuses.

(Craig will also set you up with a 1-Year Platinum Membership to his Turbulence Training member's site, where you can see how he runs a 6-figure per year "gated community" of Turbulence Training fanatics.)

Click here to get the OSP Seminar-in-a-Box and start building your online business today!

PS - Only 39 copies are left at this Early Bird price and bonus structure!

Thousands of trainers will be notified of the DVD release today, and frankly, Craig has had personal emails from dozens of trainers who wanted him to "hold" a copy for them - but he didn't - instead, he's releasing it to everyone fair and square.

So don't miss out on the low price and all of the bonuses.

Click here to get the OSP Seminar-in-a-Box at the Early Bird price!

PPS - Craig has stumbled on a new secret, "How to Use Youtube to Dominate Google", and that will be a bonus report arriving along with his first offline OSP Newsletter (remember - that is one of the bonuses you'll get when you order his OSP Seminar-in-a-Box).

Using this secret system, Craig's Youtube videos have been watched over 1 million times, leading to hundreds of new clients. Every month Craig learns more about how to use Youtube to maximize profits, and you'll get the lastest info as one of your bonuses.

PPPS - Don't miss the no-cost report Craig is offering at his site on how to build a 6-Figure Affiliate Sales Force.

Grab it here!

Sincerely,

Matt Man,
http://www.DynamicWebMarketingSecrets.com

Doing the Google Shuffle

2007-12-14T06:19:00.000-08:00

Did you do the dance last week?

I received SO many phone calls from clients last week that I had to stop what I was doing and write you a quick e-mail. Here's what happened...

About every 2 months or so Google does a "shuffle of the deck". This happens when Google changes their page rank algorithm, and updates the page rank for sites across the internet. Google's page rank is one major factor in their algorithm that determines where your site places in the search results for keyword searches.

Well this last "shuffle" was a doozy...it caught many of my clients unawares and dropped some of them completely out of the top 10, 30 and even 100 search rankings for their keywords...MINE INCLUDED!!!

You may have seen my e-mail a few days ago where I was touting the success of my achieving the number one ranking for my e-commerce web site in Google for my keywords...well only 1 week after that e-mail the shuffle happened and I disappeared from the top rankings for that exact same keyword! AHHHHHHHHHHHHHH!

This is the exactly why I tell my clients that SEO is not an exact science and the search engines are not static. They are ever changing and require consistent monitoring and work to achieve and stay in the top rankings for your chosen keywords.

One note of good news is that one of my clients (and only one so far) called me the other day to ask me "what the heck was going on?". I was just getting ready to launch into my speech about the google shuffle when she continued to say that she received 3 orders that week that originate from Google! (previously she had received none) She did some searching and found that after the "shuffle" her web site was coming up in the top ten rankings for some of her keywords, and now customers were finding her in Google searches and purchasing her products!!! She was ecstatic about her new results!!!

So, the Google shuffle isn't always all bad. The lesson is that the shuffle is just one more thing to keep in mind in your overall SEO campaign. Know it's coming, keep your eye out for it and then react and adjust as necessary when it happens.

Sincerely,
Your friend and consultant

Matt Man
Author: Dynamic Web Marketing Secrets

PS. If you haven't already purchased Dynamic Web Marketing Secrets and started implementing my high quality targeted traffic building techniques into your web marketing campaign...WHY NOT? Seriously! I really want to know. Is there something I haven't addressed? Is there something your are looking for that I missed. E-mail me (info at dynamicwebmarketingsecrets.com) and let me know.

I put almost everything I know into this "tell all" program, and if that's not enough...I added a money back guarantee! If you find even 1 suggestion in my book that you haven't implemented into your web marketing strategy it could result in Multiple Thousands of new visitors over the life of your webs site. Now THAT is something you don't want to miss out on!

Don't want to wait another minute to purchase your copy of "Dynamic Web Marketing Secrets" and start implementing the ideas and strategies that will dramatically increase your web site visitors today!

#1 Google Position Achieved!

2007-12-01T21:45:00.000-08:00

It's 9:30 on Saturday night and I am really excited...

Many of you may not know that the web site for Dynamic Web Marketing Secrets was launched on November 15th, 2007. At that time I was starting from scratch (just like some of you). I had purchased my domain name http://www.dynamicwebmarketingsecrets.com and fully optimized my web site for the search engines. Now I was ready to launch. I was starting out from ground ZERO. I had NO SEARCH ENGINE Ranking at all on November 15, 2007...OUCH!

When I run a SEO campaign for a customer, part of my disclaimer is that I have no control over how fast the search engines will spider your site and change your search engine ranking based on the work that I do. I am always very clear that it can take from 2 to 18 weeks to see any changes in your ranking in the major search engines. For brand new web sites and domains that have never been indexed before it can take even longer.

Let's just say that I was officially my WORST customer. On November 15th when I launched my site, it was fully optimized and ready to go, but was not listed in the search engines at all. On November 15th I submitted it to the major search engines and then I had to play the waiting game just like all of you... Waiting SUCKS! I was officially my WORST customer. Many of my customers will call me a couple weeks after the submission and want to know why nothing is working, they are getting ranked! I was no different...I was checking my ranking the day after I submitted the site!

My domain name got indexed and listed in Google on November 22nd (according to Google's webmaster tools reports). From there I started to make some tweaks and changes to the site and I am very pleased to say that as of today, December 1, 2007 I have landed the #1 Search Engine Position for the search term "dynamic web marketing secrets"! (this was one of my goal keyword search terms). Even further, I have reached page 2 of the Google returns for the search term "web marketing secrets"! (another of my goal keyword search terms)

I am still working on the other 3 search phrases that I originally decided to focus on, and as soon as I get them, I will be sure to let you know. I'm very pleased with the speed and quality of the rankings I have been able to achieve so far by using the secrets contained in the SEO chapter of my book Dynamic Web Marketing Secrets.

As of today, I am officially my BEST CUSTOMER!

Sincerely,
Your friend and consultant

Matt Man
Author: Dynamic Web Marketing Secrets:

Visit http://www.dynamicwebmarketingsecrets.com to gain direct access into the mind of one of the lead Internet Webmasters marketing some of the top e-commerce web sites on the internet today. The secrets contained in this book are the most powerful methods used by internet marketers worldwide to drive tons of quality targeted server crippling traffic to their web sites daily.

We have a tendency to miss the obvious...

2007-11-30T12:35:00.000-08:00

This happens all the time... how many times have you driven by that sign on the corner in your town and never noticed it? Have you ever walked right by something, several times, in a store and not even noticed it was there till you ran into it.

I love Italian food! I try and eat Italian at least one a week...I'm a sucker for pasta. I can usually spot an Italian restaurant a mile away and will stop and at least pick up a menu for future reference. That's why I was excited yesterday when I was driving through a strip mall and saw a "new" Italian restaurant. I figured they had probably just opened up, so I popped in to get a menu.

I was SHOCKED to find out that they had been there for over a year! I had driven by this strip mall at least 200 times in the last year and had never noticed them before now! I couldn't believe it.

The Internet is no different. If you have a web site, just like that Italian restaurant, you must actively and consistently market through every means possible to attract customers to you. There are always customers out there looking, just like me, for your product...your job is to make it EASY for them to find you!

Matt Man!

CONSISTENCY IS THE KEY!

2007-11-30T12:33:00.000-08:00

I had this one client who came to me in trouble.

He had a very good selling web site but very little traffic to speak of. He was testing his headlines and his call to actions trying to get more sales, but it was really just a numbers game. Once we ran the numbers we found out that he had an excellent conversion rate, but just wasn't getting enough people to the site to make and kind of sales volume.

Once I got him to understand the problem was not that his site wasn't selling, we could address the problem of getting more visitors to view his site. We implemented a full marketing campaign into his site including many of the ideas in my book and soon he was driving a couple thousand more visitors to his site each month...then he disappeared...

He figured that he had found the magic formula. He implemented some of the ideas in my book and got some good results and thought that was it. He was done. He thought he would continue to get these results forever...he would soon find out the error of his ways.

The most important aspect of your marketing campaign is that it has to be a consistent ongoing concern that you will begin now and continue for the life of your web site and Internet business. You can NEVER STOP MARKETING! In fact you should Always Be Marketing your web site and product.

There are always more customers out there who are looking for your product or service, always! You will never run out of fresh eyes that want to visit your web site and read about you and your product.

Your job is to always be seeking your visitors out and making it EASY for them to find you. That is what my book is all about. Using the secrets in my book, I help you make it easier for your potential visitors and purchasers to find you and your web site.

This client of mine had sent out a few newsletters, set up some PPC ads and did some SEO but then he got busy with the day to day running of his business, filling orders etc, and stopped marketing.

By not being consistent in his marketing campaign he lost the momentum we had built and his visitors and sales started to dry up. By the time he came back to me to find out what went wrong, we had to start all over again from scratch.

The final secret of my Dynamic Web Marketing Secrets Mini Course is: CONSISTENCY IS THE KEY!

1. Be consistent in where you market
2. Be consistent in how you market
3. Be consistent in your marketing message
4. Be consistent in your marketing campaign

It is only through the repeated, consistent marketing message to your potential visitor that you will convince them to visit your web site and begin to trust you as the expert in your field.

Remember that only a small percentage of visitors purchase on the very first visit, most customers make repeated visits to your site before choosing to purchase and some can take up to 6 months or more before deciding to trust you enough to purchase.

Be consistent in your marketing campaign and over time you will exponentially gain Tons of High Quality Targeted Traffic to Your Web Site Each Month!

Sincerely,
Your friend and consultant

Matt Man
Author: Dynamic Web Marketing Secrets:

PS. If you haven't already purchased "Dynamic Web Marketing Secrets" and started implementing my high quality targeted traffic building techniques into your web marketing campaign...WHY NOT? Seriously! I really want to know. Is there something I haven't addressed? Is there something your were looking for that I missed. E-mail me and let me know.

I put everything I know into this "tell all" program, and if that's not enough...I added a money back guarantee! If you find even 1 suggestion in my book that you can implement into your web marketing strategy immediately, it could result in Multiple Thousands of new visitors over the lifetime of your web site. Now THAT is something you don't want to miss out on!

Don't want to wait another minute to purchase your copy of "Dynamic Web Marketing Strategies" and start implementing my secrets, ideas and strategies that will dramatically increase your web site visitors today!

A customer called me the other night complaining...

2007-11-30T12:32:00.000-08:00

No no no, he wasn't complaining about me. In fact, he wasn't even complaining about the amount of web site traffic that I had generated for him over the past 6 months...he was complaining, that although he was getting several hundred unique targeted visitors to his site each day using my techniques, his site was not converting. He wasn't selling squat!

It's actually a common problem I run into with my customers who have had other people build their web sites to "save money", then enlist my help to drive traffic to their "non-selling" site. It doesn't take to long for them to come back to me and want to know where their sales are.

I told him about my new e-book that I had just written that is included my Dynamic Web Marketing Secrets DELUXE EDITION: How To Create A Web Site That Sells!

Today I'm going to give you one secret from that book that you can use to improve your conversion rate on your way to making your web site one that sells!

Matt Man!

The most horrendous, ugliest web sites ever created...

2007-11-30T12:30:00.000-08:00

Some of the top SELLING web sites out there today are, in my opinion, some of the most horrendous, ugliest web sites ever created… BUT THEY SELL!

The lesson for today is, don’t get hung up on the design!

The tips in my e-book: How TO Create A Web Site That Sells! explain how to create a web site that sells in extreme detail. I tell you everything I have learned over the past 14 years to entice people to hand over their hard earned cash to you in exchange for your product or service. In fact, they really will have no choice if you do it right. You can and should take every one of the tips in my book and implement them into your web site immediately!

For today though, I want to talk to you specifically about the design of your web site. The layout template of your site should not turn the visitor off, but should entice him with relevant graphics that pertain directly to the BENEFIT of the product or service that they are looking to achieve by purchasing your product.

The secret today is: Make sure the design speaks directly to the benefit they will achieve from your product or service and not just some irrelevant award winning, cool, hot, NOW design copied from MTV. We want the design to work for us in our selling strategy, not win design awards.

Keep the following in mind when coming up with the overall design template of your web site.

1. Choose an attractive appealing color scheme, something that creates minimal eyestrain, something that makes the viewer "feel" the way they want to "feel" after they have received the benefit of your product or service.
2. Keep your header graphic no more than 100 - 150 pixels high leaving vertical room on your page for your headline and sales copy on the first page (above the fold).
3. Use a compelling sales copy sentence in your header graphic that pertains to the benefit of your product or service.
4. Design your site for no more than 800 pixels wide. Not everyone has a Mega Huge monitor and laptops still require a fairly narrow site to avoid horizontal scrolling.
5. Use as much vertical space as necessary to communicate your message fully.
6. Check browser compatibility to make sure your site looks the same on MAC and PC and on every browser available on each platform.

Using these tips above and the multiple pages of additional detailed tips in my e-book: How To Create A Web Site That Sells! you to can design or re-design your site into a web site that sells!

*** How To Create A Web Site That Sells! is only Available in the DELUXE EDITION of Dynamic Web Marketing Secrets. To purchase the DELUXE EDITION, visit my web site http://www.dynamicwebmarketingsecrets.com and click on any of the ORDER buttons, you will be taken to a page where you can choose to purchase the DELUXE EDITION which includes not only the "How To Create A Web Site That Sells!" E-book but also my 50 minute "Search Engine Audio MP3 Interview Exclusive"!

I bought a new rug for my office last night...

2007-11-28T18:52:00.000-08:00

I bought a new rug for my office last night...

I didn't really go looking for a new rug, but there it was. I was in this furniture store looking for a table and chairs for the nook and couldn't find anything. So I walked around the corner and there is this rug. It's a geometric pattern about 5' x 7' and the perfect size and shape to fit under my desk in my office.

It grabbed my attention and made me stop walking to check it out. I was thinking about that this morning as I wrote this e-mail. That is exactly what a good subject line should do in your email marketing campaigns. So that's what I'm going to talk to you about today.

Matt Man!

The single thing determines if your customer will open your e-mail

2007-11-27T18:50:00.000-08:00

In order to write a compelling subject line for your emails you have to know precisely, exactly who you are talking to.

Just this weekend I was at a seminar where the speaker described his perfect customer in a single specific paragraph. His prospective customer was:

A married 35 year old man with 2 – 3 kids, working a full time job, with a 2 hour commute a day, who worked out in his basement everyday because he didn’t have the time or money to go to the gym.

Now that is specific.

You too have to know precisely who you are writing to in order to write a compelling subject line that will stop that person in their tracks and say: I have to read more about this!

Once you know precisely whom you are selling to, you can begin speaking directly to them. You subject line is the single most important line of copy on your email. It is the single thing determines if your target customer will open and read your email.

Online marketing experts suggest the following elements be included in your subject line:

1. Write a personal compelling descriptive single sentence promising to answer their question or solving their problem
2. You must be able to see and read the subject line fully without it cutting off into .... 's
3. Make sure to use proper grammar in your subject line
4. The headline must cause the reader to HAVE TO open the email to read what is next

and more... hey, I can't give it all away!

Until tomorrow...

For more ideas on generating tons of traffic through email marketing including writing subject lines that get your emails opened, visit my web site http://www.dynamicwebmarketingsecrets.com and pick up a copy of Dynamic Web Marketing Secrets Today!

Sincerely,
Your friend and consultant

Matt Man
Author: Dynamic Web Marketing Secrets:

PS If you haven't already read my FREE Bonus Report "The 4 Guaranteed Ways to Increase
Your Internet Sales!" then stop whatever you are doing right now, open it up on your computer and start reading it! You don't want to wait another minute to start implementing the ideas and strategies included in this Free Report that will dramatically increase your bottom line today!

There's a Gecko on my window!

2007-11-26T18:46:00.000-08:00

There's a Gecko on my window!

Sounds like a song doesn't it...probably not a very good one. But, it's the truth. Every morning when I look out the window in my office there is list little brown gecko that sits on my window screen and suns himself in the morning.

He just sits there...soaking up the sun, enjoying the morning...not a care in the world. He is patient and the extent of his creativity is choosing which pane of the window he wants to sit on.

Then later in the afternoon, he drops down from the window as the sun shifts and he sits on the black door mat in front of the front door. I guess it's warm and cozy.

I'm watching him this morning and thinking about which one of my Dynamic Web Marketing Secrets I wanted to reveal today...

Don't ask me how I came up with this secret from watching a gecko...I have no idea.

Matt Man!

Earn over $40,000 with one days work...

2007-11-26T18:00:00.000-08:00

I have a client who has used this one tip to earn over $40,000 with one days work...check this out, I'm going to tell you how he did it.

Have you ever been to Yahoo!? Of course you have, who hasn't. Well Yahoo! runs news story's every day on their site. Yahoo!'s news stories are seen by literally millions of viewers visiting the site, checking their email and posting in groups. Imagine what would happen if one of your articles or news stories got posted onto Yahoo! or another news site tomorrow...Tons of instant viewers.

That is exactly what this client of mine did using this one technique from my book.

Here's what you do: To use this technique you have to be up on current events. You need to watch the news and be able to identify what people are writing about and what stories are being covered. Once you identify a HOT Topic, you need to quickly write an article using the keywords that pertain to that HOT Topic and match your web site. (it doesn't do any good if your site or product doesn't pertain to the keyword).

Timing it crucial for this Dynamic Web Marketing Secret technique. As soon as you can finish your article, optimize it for the search engines, and post it to your web site as a landing page (more on landing pages can be found in my book).

Next you want to submit that article to every free article submission web site you can find and link back to that article's URL on your web site.

Article promotion is a game of consistency. You need watch the news often and be able to identify news worthy events or topics as they are happening, or before if possible. Then, write your keyword rich articles so that you SE's will and news reporting services will pick up your articles first.

For more ideas on generating tons of traffic through article writing, visit my web site http://www.dynamicwebmarketingsecrets.com and pick up a copy of Dynamic Web Marketing Secrets Today!

Sincerely,
Your friend and consultant

Matt Man
Author: Dynamic Web Marketing Secrets:

PS If you haven't already read my FREE Bonus Report "The 4 Guaranteed Ways to Increase
Your Internet Sales!" then stop whatever you are doing right now, open it up on your computer and start reading it! You don't want to wait another minute to start implementing the ideas and strategies included in this Free Report that will dramatically increase your bottom line today!

DO NOT BUILD THE ENTIRE SITE IN FLASH!!!

2007-11-25T18:43:00.001-08:00

One of my clients is a web site designer. He does a great job for his customers and they love him. He builds these wildly exciting interactive web sites that are Full Flash Movies. There are things moving and spinning across the screen. When you click something things shift and other stuff pops in. There is sound, and motion. Really incredible sites! There's only one problem...a few months after he builds them, his customers always come back to him wondering why the are not getting listed in the search engines, and not getting any traffic.

Now, I like the guy, I really do, but I have told him over and over.

DO NOT BUILD THE ENTIRE SITE IN FLASH!!! It is terrible, awful, horrible for the search engine spiders and the site will never get ranked optimally.

So he doesn't listen, and always comes back to me and says; um, ok so what can we do with the site now?

I always do my best to optimize the site but with very limited (or no) HTML text on the page it's almost impossible and can never be fully optimal for the search engines...

Todays Dynamic Web Marketing Secret is this, if you are building your web site or redesigning your site: DO NOT BUILD THE ENTIRE SITE IN FLASH.

Instead use elements of flash in your site but build the majority of the site in HTML so that the search engine spider can read the page and pick up on the keywords. As a little bonus today, make sure each page of your site has at lease 150 words of HTML text on it with your keyword (from day one) interspersed throughout the page.

When you build your site in HTML you have the opportunity to use all the META tags for the SE's and can optimally distribute your keywords throughout your visible text at the right keyword density for the search engines. Too much to go into here...but it's all in my book.

Sincerely,
Your friend and consultant

Matt Man
Author: Dynamic Web Marketing Secrets

PS If you haven't already read my FREE Bonus Report "The 4 Guaranteed Ways to Increase
Your Internet Sales!" then stop whatever you are doing right now, open it up on your computer and start reading it! You don't want to wait another minute to start implementing the ideas and strategies included in this Free Report that will dramatically increase your bottom line today!

What's On Your iPod?

2007-11-25T18:43:00.000-08:00

I got this email from a list member forwarded to me the other day that was great timing because I was just getting ready to head to the gym to workout...

"Hey Matt Man!, What's on your iPod?"

I was just loading up my iPod for my workout so while I was waiting for it to load, I wrote him back...

Hey #####,
I'm just heading to the gym now and was loading up my iPod with some songs and a movie to watch on the Stair Climber (that thing kicks my butt!). Hers' what we got for today.

Playlist: WorkoutMix

I'm starting out with some 80's hip hop music
---------------------------------------------
Treat 'Em Right 4:43 Chubb Rock
Paid In Full (Seven Minutes of Music - The Coldcut Remix)7:10 Eric B. & Rakim
Throw the D 3:10 2 Live Crew The 2 Live Crew's Greatest Hits
So Wat Cha Sayin' 4:57 Epmd Unfinished Business
Brand New Funk 4:03 DJ Jazzy Jeff & The Fresh Prince

Then moving into some hard core metal for my heavy lifting:
--------------------------------------------------------
The Matrix - Lobby 2:54 Matrix
Nothing Else Matters 6:29 Metallica
House of the Rising Sun 4:29 Scorpions
Mortal Kombat Theme 6:24 Scorpions
Even Flow 4:54 Pearl Jam Ten Rock
Rollin` (Air Raid Vehicle) 3:34 Limp Bizkit

Finally for the stair mill cardio I'm gong to watch the movie: The Italian Job

This is going to be a great workout!

Matt Man!

I had generated for him, almost a 500% traffic increase!

2007-11-23T13:49:00.000-08:00

About 5 years ago I had worked on a SEO program for one of my clients and I had achieved quite nice rankings for his keyword list in the generic search returns. He was happy with the increase traffic that I had generated for him, almost a 500% increase! Yet, here he was calling me on the phone wanting MORE!

I have found that when you perform for your clients and perform really well, it keeps them coming back for more. This is true in any business. So here I am on the phone, with this guy, his site is fully optimized, we've exhausted his keyword list...and he's pushing me for more...of course I had the answer.

A Pay Per Click (PPC) program was the perfect answer for him and his web site.

PPC programs are advertising programs where you pay to have your mini add appear in the search engine results at either the TOP of the generic listing or on the right hand side of the search results page for your specific keywords (the ones you created yesterday). You are charged a fee every time someone clicks on your link and visits your site.

Google Adwords (http://adwords.google.com) is currently the major player in this area and I feel is the very best place to start playing around with PPC, however I want to save you some headache and dollars and give you some very specific tips on how to optimally use adwords to get the most bang for your buck.

The great thing about PPC is that it you see instant results. Once your set up your account, write your ad and choose your keywords, you can start generating paid traffic in minutes. Here are your action steps:

1. Head to http://adwords.google.com and set up your account
2. Write your Ad: Be Specific! choose one keyword from you list from yesterday and write a headline and ad that has that keyword in the healine and in the ad body.
3. Choose your keyword for the ad: make sure this is the same keyword that you put in the headline and the ad body.
4. Choose how much you are willing to pay per click and set your daily budget you are willing to spend each day and you are off!

PPC is one of the best ways to generate INSTANT traffic to your site within minutes if done correctly. For more information on PPC and how to use it to generate targeted traffic to your site, visit http://www.dynamicwebmarketingsecrets.com and get a copy of my book Dynamic Web Marketing Secrets!

Sincerely,
Your friend and consultant

Matt Man
Author: Dynamic Web Marketing Secrets:

PS If you haven't already read my FREE Bonus Report "The 4 Guaranteed Ways to Increase
Your Internet Sales!" then stop whatever you are doing right now, open it up on your computer and start reading it! You don't want to wait another minute to start implementing the ideas and strategies included in this Free Report that will dramatically increase your bottom line today!

Matt Man! Where did that name come from anyway?

2007-11-22T13:47:00.000-08:00

Matt Man! Where did that name come from anyway?

I get asked this question at almost every seminar I speak at...it's funny because most people think that it is some kind of spin off of the "Batman" comic book hero. Although, I never did miss an episode of the Batman TV show or cartoon when I was growing up (I even cried when the show didn't come on one day) that is not where the name came from...

I used to workout at a health club with former NBA Professional Darnell Valentine. Our workouts were pretty intense in those days. Darnell was always known and continues to this day to be one of the best conditioned athletes around.

Darnell would run me around the basketball court playing "full court" one-on-one basketball, or hammer me on the squash court for an hour or two before I collapsed. Besides functioning as his personal cardio punching bag, I would also help him out with with some of the NBA Players Association projects that he would work on.

One day he we were onsite as a NBA Players Association Camp and someone was asking him a bunch of questions...He blurted out "I don't know Man!, just go ask Matt, He's got the answer Man...Matt Man!" That was it and it stuck!

From there on out, where ever we were, what ever we were doing I became Matt Man! I was Matt Man at the Gym. I was Matt Man at the burger joint. I was Matt Man at the Five Star Restaurant we went to in NY after the Nicks Game. It didn't matter where we were....I was Matt Man the guy who had all the answers.

Matt Man!

Search Engine Optimization (SEO): DO IT TODAY!

2007-11-20T13:42:00.000-08:00

Back in the beginning of my internet days I had client come to me who had paid a bundle (read thousands here) to have a web site built for them 2 years prior. They had a brick and mortar business at the time and were looking to expand to the internet. So they found a designer and built a site. It was a good site, e-commerce, and was doing OK, but it had still not even paid for itself after 2 years! (In today’s market your site should pay for itself in 3 months if not 3 weeks or less)

So anyway, they came to me about ready to pull the plug on the whole thing and call it a wash. I convinced them to give me 3 months to work with them specifically on search engine optimization for their specialty products…3 months later they had generated $14,000, paid off their site and were well on their way to making a significant profit for the first year ever on the web!

By using the secrets found in chapter 1 of my book Dynamic Web Marketing Secrets I was able to significantly improve their search engine ranking in the generic search results enough to generate quality targeted visitors to their site who were looking specifically for their products. I didn’t send them 100,000 hits a day, I didn’t event send them 1000 visitors a day. I sent them high quality targeted visitors who were looking specifically for their products. The visitors found them through specific searches, came to their web site and bought their products! Bingo!

Search Engine Optimization (SEO): DO IT TODAY! is the very first Dynamic Web Marketing Secret because it is FREE to do and can gain your miles of exposure! My client above waited to do their SEO for 2 years!!! If they had taken my advice and done their SEO right away, that would have been 2 years of traffic and exposure they would have had instead of heartache. Don't wait, Do Your SEO TODAY!

SEO is process of optimizing the visible text and the back end code of your web site with your specifically chosen keywords so that you have the best opportunity to rank high in the generic searches of the major search engines. You may or may not have the technical ability to place the code on your site by hand yourself but that's OK. You can hire a kid with HTML knowledge to paste the code on your page.

What is more important is that you DO IT TODAY! Everyday that you wait, you are missing out on tons of generic search traffic of people looking for your keywords who want to purchase your products.

In chapter 1 of my book Dynamic Web Marketing Secrets I give you the exact precise directions on which tags you need to add to your code and specifically where you want to place your keywords in the code. There is way to much to detail to try and put into this email, but I want to get your started with a quick exercise to get you on your way.

Your keyword list is the most important thing that you have to create before you ever start your SEO. I will be talking about your keyword list in the next 6 Dynamic Web Marketing Secrets Mini Course E-mails so it is vital that you work through this exercise today.

To generate your keyword list. I want you to take yourself outside of your business for a minute and think of yourself as your customer. Your sitting at your computer and you are looking for the product of service that you business sells. Ask your self these questions and write down the keywords (keyword phrases) that come to mind:

1. What would you type into a search engine to find your product/service
2. What would you look up in the phone book to find your product/service
3. What specific words pertain to this product/service
4. What problem does this product/service solve

Try and fill an entire 8.5 x 11 sheet of paper with your keywords. If you get stumped ask other people these same questions and see what keywords they come up with that you missed. Let your mind go and brainstorm, no keyword is wrong at this point, list everything you can think of.

You have 24 hours to complete this task before your next Dynamic Web Marketing Secret comes tomorrow morning. So get to it! and I'll see you tomorrow!

Sincerely,
Your friend and consultant

Matt Man
Author: Dynamic Web Marketing Secrets:

PS If you haven't already read my FREE Bonus Report "The 4 Guaranteed Ways to Increase
Your Internet Sales!" then stop whatever you are doing right now, open it up on your computer and start reading it! You don't want to wait another minute to start implementing the ideas and strategies included in this Free Report that will dramatically increase your bottom line today!

PPS.For more information on specifically what to do with your keyword , visit my website at http://www.dynamicwebmarketingsecrets.com and get a copy of my book Dynamic Web Marketing Secrets!

More than 750,000 visitors!

2007-11-19T13:40:00.000-08:00

Welcome to my Dynamic Web Marketing Secrets Mini Course! For the next 7 days you are going to receive an e-mail from me with one of my very best, hand picked Dynamic Web Marketing Secrets straight out of my acclaimed book: Dynamic Web Marketing Secrets: Insider Secrets To Drive Tons Of High Quality Targeted Traffic To Your Web Site Daily!

I just returned from the Online SuperProfits Seminar last weekend hosted by Craig Ballantyne and WOW what an incredible download of amazingly valuable information! Craig covered everything from product development all the way down to detailing the specific techniques that he and I used to massively grow hit daily traffic to bring in more than 750,000 visitors!

Some of these techniques are the very same ones I'm going to reveal to you in this mini course. I know you are frothing to get started, so I won't make you wait any longer, let's get started!

Sincerely,
Your friend and consultant

Matt Man

Rogue Webmaster Reveals Dynamic Web Marketing Secrets

2007-11-15T09:42:00.000-08:00

Rogue Webmaster Reveals The Dynamic Web Marketing Secrets Of Master Internet Marketers That Can Drive Multiple Thousands Of High Quality Targeted Visitors To Your Web Site Daily!

If my clients only knew what I was about to reveal to you…I'd be in big trouble!

Fellow Internet Marketer!

You are about gain direct access into the mind of one of the top Internet Webmasters marketing some of the top e-commerce web sites on the internet today. The secrets contained in this book are the most powerful methods used by internet marketers worldwide to drive tons of quality targeted server crippling traffic to their web sites daily.

Over the past 13 years, through a long and painstaking process of trial, error and experimentation, I've developed these sure-fire, 100% guaranteed methods for attracting quality targeted visitors to web sites just like yours that don’t cost a arm and a leg.

Today, I am going to give you access through the back door to my vast database of internet marketing knowledge that I have accumulated over the last 13 years of internet marketing. You going to go behind the scenes with me and see what it takes to finally make your web site the success you always dreamed it would be.

If you are ready to take your web site to the next level and permanently increase the high quality internet web traffic that you are generating to your web site every day, then read on…I have the guarantee and results to prove it!

Read more...