Did you do the dance last week?
I received SO many phone calls from clients last week that I had to stop what I was doing and write you a quick e-mail. Here's what happened...
About every 2 months or so Google does a "shuffle of the deck". This happens when Google changes their page rank algorithm, and updates the page rank for sites across the internet. Google's page rank is one major factor in their algorithm that determines where your site places in the search results for keyword searches.
Well this last "shuffle" was a doozy...it caught many of my clients unawares and dropped some of them completely out of the top 10, 30 and even 100 search rankings for their keywords...MINE INCLUDED!!!
You may have seen my e-mail a few days ago where I was touting the success of my achieving the number one ranking for my e-commerce web site in Google for my keywords...well only 1 week after that e-mail the shuffle happened and I disappeared from the top rankings for that exact same keyword! AHHHHHHHHHHHHHH!
This is the exactly why I tell my clients that SEO is not an exact science and the search engines are not static. They are ever changing and require consistent monitoring and work to achieve and stay in the top rankings for your chosen keywords.
One note of good news is that one of my clients (and only one so far) called me the other day to ask me "what the heck was going on?". I was just getting ready to launch into my speech about the google shuffle when she continued to say that she received 3 orders that week that originate from Google! (previously she had received none) She did some searching and found that after the "shuffle" her web site was coming up in the top ten rankings for some of her keywords, and now customers were finding her in Google searches and purchasing her products!!! She was ecstatic about her new results!!!
So, the Google shuffle isn't always all bad. The lesson is that the shuffle is just one more thing to keep in mind in your overall SEO campaign. Know it's coming, keep your eye out for it and then react and adjust as necessary when it happens.
Sincerely,
Your friend and consultant
Matt Man
Author: Dynamic Web Marketing Secrets
PS. If you haven't already purchased Dynamic Web Marketing Secrets and started implementing my high quality targeted traffic building techniques into your web marketing campaign...WHY NOT? Seriously! I really want to know. Is there something I haven't addressed? Is there something your are looking for that I missed. E-mail me (info at dynamicwebmarketingsecrets.com) and let me know.
I put almost everything I know into this "tell all" program, and if that's not enough...I added a money back guarantee! If you find even 1 suggestion in my book that you haven't implemented into your web marketing strategy it could result in Multiple Thousands of new visitors over the life of your webs site. Now THAT is something you don't want to miss out on!
Don't want to wait another minute to purchase your copy of "Dynamic Web Marketing Secrets" and start implementing the ideas and strategies that will dramatically increase your web site visitors today!
Friday, December 14, 2007
Saturday, December 1, 2007
#1 Google Position Achieved!
It's 9:30 on Saturday night and I am really excited...
Many of you may not know that the web site for Dynamic Web Marketing Secrets was launched on November 15th, 2007. At that time I was starting from scratch (just like some of you). I had purchased my domain name http://www.dynamicwebmarketingsecrets.com and fully optimized my web site for the search engines. Now I was ready to launch. I was starting out from ground ZERO. I had NO SEARCH ENGINE Ranking at all on November 15, 2007...OUCH!
When I run a SEO campaign for a customer, part of my disclaimer is that I have no control over how fast the search engines will spider your site and change your search engine ranking based on the work that I do. I am always very clear that it can take from 2 to 18 weeks to see any changes in your ranking in the major search engines. For brand new web sites and domains that have never been indexed before it can take even longer.
Let's just say that I was officially my WORST customer. On November 15th when I launched my site, it was fully optimized and ready to go, but was not listed in the search engines at all. On November 15th I submitted it to the major search engines and then I had to play the waiting game just like all of you... Waiting SUCKS! I was officially my WORST customer. Many of my customers will call me a couple weeks after the submission and want to know why nothing is working, they are getting ranked! I was no different...I was checking my ranking the day after I submitted the site!
My domain name got indexed and listed in Google on November 22nd (according to Google's webmaster tools reports). From there I started to make some tweaks and changes to the site and I am very pleased to say that as of today, December 1, 2007 I have landed the #1 Search Engine Position for the search term "dynamic web marketing secrets"! (this was one of my goal keyword search terms). Even further, I have reached page 2 of the Google returns for the search term "web marketing secrets"! (another of my goal keyword search terms)
I am still working on the other 3 search phrases that I originally decided to focus on, and as soon as I get them, I will be sure to let you know. I'm very pleased with the speed and quality of the rankings I have been able to achieve so far by using the secrets contained in the SEO chapter of my book Dynamic Web Marketing Secrets.
As of today, I am officially my BEST CUSTOMER!
Sincerely,
Your friend and consultant
Matt Man
Author: Dynamic Web Marketing Secrets:
Visit http://www.dynamicwebmarketingsecrets.com to gain direct access into the mind of one of the lead Internet Webmasters marketing some of the top e-commerce web sites on the internet today. The secrets contained in this book are the most powerful methods used by internet marketers worldwide to drive tons of quality targeted server crippling traffic to their web sites daily.
Many of you may not know that the web site for Dynamic Web Marketing Secrets was launched on November 15th, 2007. At that time I was starting from scratch (just like some of you). I had purchased my domain name http://www.dynamicwebmarketingsecrets.com and fully optimized my web site for the search engines. Now I was ready to launch. I was starting out from ground ZERO. I had NO SEARCH ENGINE Ranking at all on November 15, 2007...OUCH!
When I run a SEO campaign for a customer, part of my disclaimer is that I have no control over how fast the search engines will spider your site and change your search engine ranking based on the work that I do. I am always very clear that it can take from 2 to 18 weeks to see any changes in your ranking in the major search engines. For brand new web sites and domains that have never been indexed before it can take even longer.
Let's just say that I was officially my WORST customer. On November 15th when I launched my site, it was fully optimized and ready to go, but was not listed in the search engines at all. On November 15th I submitted it to the major search engines and then I had to play the waiting game just like all of you... Waiting SUCKS! I was officially my WORST customer. Many of my customers will call me a couple weeks after the submission and want to know why nothing is working, they are getting ranked! I was no different...I was checking my ranking the day after I submitted the site!
My domain name got indexed and listed in Google on November 22nd (according to Google's webmaster tools reports). From there I started to make some tweaks and changes to the site and I am very pleased to say that as of today, December 1, 2007 I have landed the #1 Search Engine Position for the search term "dynamic web marketing secrets"! (this was one of my goal keyword search terms). Even further, I have reached page 2 of the Google returns for the search term "web marketing secrets"! (another of my goal keyword search terms)
I am still working on the other 3 search phrases that I originally decided to focus on, and as soon as I get them, I will be sure to let you know. I'm very pleased with the speed and quality of the rankings I have been able to achieve so far by using the secrets contained in the SEO chapter of my book Dynamic Web Marketing Secrets.
As of today, I am officially my BEST CUSTOMER!
Sincerely,
Your friend and consultant
Matt Man
Author: Dynamic Web Marketing Secrets:
Visit http://www.dynamicwebmarketingsecrets.com to gain direct access into the mind of one of the lead Internet Webmasters marketing some of the top e-commerce web sites on the internet today. The secrets contained in this book are the most powerful methods used by internet marketers worldwide to drive tons of quality targeted server crippling traffic to their web sites daily.
Friday, November 30, 2007
We have a tendency to miss the obvious...
This happens all the time... how many times have you driven by that sign on the corner in your town and never noticed it? Have you ever walked right by something, several times, in a store and not even noticed it was there till you ran into it.
I love Italian food! I try and eat Italian at least one a week...I'm a sucker for pasta. I can usually spot an Italian restaurant a mile away and will stop and at least pick up a menu for future reference. That's why I was excited yesterday when I was driving through a strip mall and saw a "new" Italian restaurant. I figured they had probably just opened up, so I popped in to get a menu.
I was SHOCKED to find out that they had been there for over a year! I had driven by this strip mall at least 200 times in the last year and had never noticed them before now! I couldn't believe it.
The Internet is no different. If you have a web site, just like that Italian restaurant, you must actively and consistently market through every means possible to attract customers to you. There are always customers out there looking, just like me, for your product...your job is to make it EASY for them to find you!
Matt Man!
I love Italian food! I try and eat Italian at least one a week...I'm a sucker for pasta. I can usually spot an Italian restaurant a mile away and will stop and at least pick up a menu for future reference. That's why I was excited yesterday when I was driving through a strip mall and saw a "new" Italian restaurant. I figured they had probably just opened up, so I popped in to get a menu.
I was SHOCKED to find out that they had been there for over a year! I had driven by this strip mall at least 200 times in the last year and had never noticed them before now! I couldn't believe it.
The Internet is no different. If you have a web site, just like that Italian restaurant, you must actively and consistently market through every means possible to attract customers to you. There are always customers out there looking, just like me, for your product...your job is to make it EASY for them to find you!
Matt Man!
CONSISTENCY IS THE KEY!
I had this one client who came to me in trouble.
He had a very good selling web site but very little traffic to speak of. He was testing his headlines and his call to actions trying to get more sales, but it was really just a numbers game. Once we ran the numbers we found out that he had an excellent conversion rate, but just wasn't getting enough people to the site to make and kind of sales volume.
Once I got him to understand the problem was not that his site wasn't selling, we could address the problem of getting more visitors to view his site. We implemented a full marketing campaign into his site including many of the ideas in my book and soon he was driving a couple thousand more visitors to his site each month...then he disappeared...
He figured that he had found the magic formula. He implemented some of the ideas in my book and got some good results and thought that was it. He was done. He thought he would continue to get these results forever...he would soon find out the error of his ways.
The most important aspect of your marketing campaign is that it has to be a consistent ongoing concern that you will begin now and continue for the life of your web site and Internet business. You can NEVER STOP MARKETING! In fact you should Always Be Marketing your web site and product.
There are always more customers out there who are looking for your product or service, always! You will never run out of fresh eyes that want to visit your web site and read about you and your product.
Your job is to always be seeking your visitors out and making it EASY for them to find you. That is what my book is all about. Using the secrets in my book, I help you make it easier for your potential visitors and purchasers to find you and your web site.
This client of mine had sent out a few newsletters, set up some PPC ads and did some SEO but then he got busy with the day to day running of his business, filling orders etc, and stopped marketing.
By not being consistent in his marketing campaign he lost the momentum we had built and his visitors and sales started to dry up. By the time he came back to me to find out what went wrong, we had to start all over again from scratch.
The final secret of my Dynamic Web Marketing Secrets Mini Course is: CONSISTENCY IS THE KEY!
1. Be consistent in where you market
2. Be consistent in how you market
3. Be consistent in your marketing message
4. Be consistent in your marketing campaign
It is only through the repeated, consistent marketing message to your potential visitor that you will convince them to visit your web site and begin to trust you as the expert in your field.
Remember that only a small percentage of visitors purchase on the very first visit, most customers make repeated visits to your site before choosing to purchase and some can take up to 6 months or more before deciding to trust you enough to purchase.
Be consistent in your marketing campaign and over time you will exponentially gain Tons of High Quality Targeted Traffic to Your Web Site Each Month!
Sincerely,
Your friend and consultant
Matt Man
Author: Dynamic Web Marketing Secrets:
PS. If you haven't already purchased "Dynamic Web Marketing Secrets" and started implementing my high quality targeted traffic building techniques into your web marketing campaign...WHY NOT? Seriously! I really want to know. Is there something I haven't addressed? Is there something your were looking for that I missed. E-mail me and let me know.
I put everything I know into this "tell all" program, and if that's not enough...I added a money back guarantee! If you find even 1 suggestion in my book that you can implement into your web marketing strategy immediately, it could result in Multiple Thousands of new visitors over the lifetime of your web site. Now THAT is something you don't want to miss out on!
Don't want to wait another minute to purchase your copy of "Dynamic Web Marketing Strategies" and start implementing my secrets, ideas and strategies that will dramatically increase your web site visitors today!
He had a very good selling web site but very little traffic to speak of. He was testing his headlines and his call to actions trying to get more sales, but it was really just a numbers game. Once we ran the numbers we found out that he had an excellent conversion rate, but just wasn't getting enough people to the site to make and kind of sales volume.
Once I got him to understand the problem was not that his site wasn't selling, we could address the problem of getting more visitors to view his site. We implemented a full marketing campaign into his site including many of the ideas in my book and soon he was driving a couple thousand more visitors to his site each month...then he disappeared...
He figured that he had found the magic formula. He implemented some of the ideas in my book and got some good results and thought that was it. He was done. He thought he would continue to get these results forever...he would soon find out the error of his ways.
The most important aspect of your marketing campaign is that it has to be a consistent ongoing concern that you will begin now and continue for the life of your web site and Internet business. You can NEVER STOP MARKETING! In fact you should Always Be Marketing your web site and product.
There are always more customers out there who are looking for your product or service, always! You will never run out of fresh eyes that want to visit your web site and read about you and your product.
Your job is to always be seeking your visitors out and making it EASY for them to find you. That is what my book is all about. Using the secrets in my book, I help you make it easier for your potential visitors and purchasers to find you and your web site.
This client of mine had sent out a few newsletters, set up some PPC ads and did some SEO but then he got busy with the day to day running of his business, filling orders etc, and stopped marketing.
By not being consistent in his marketing campaign he lost the momentum we had built and his visitors and sales started to dry up. By the time he came back to me to find out what went wrong, we had to start all over again from scratch.
The final secret of my Dynamic Web Marketing Secrets Mini Course is: CONSISTENCY IS THE KEY!
1. Be consistent in where you market
2. Be consistent in how you market
3. Be consistent in your marketing message
4. Be consistent in your marketing campaign
It is only through the repeated, consistent marketing message to your potential visitor that you will convince them to visit your web site and begin to trust you as the expert in your field.
Remember that only a small percentage of visitors purchase on the very first visit, most customers make repeated visits to your site before choosing to purchase and some can take up to 6 months or more before deciding to trust you enough to purchase.
Be consistent in your marketing campaign and over time you will exponentially gain Tons of High Quality Targeted Traffic to Your Web Site Each Month!
Sincerely,
Your friend and consultant
Matt Man
Author: Dynamic Web Marketing Secrets:
PS. If you haven't already purchased "Dynamic Web Marketing Secrets" and started implementing my high quality targeted traffic building techniques into your web marketing campaign...WHY NOT? Seriously! I really want to know. Is there something I haven't addressed? Is there something your were looking for that I missed. E-mail me and let me know.
I put everything I know into this "tell all" program, and if that's not enough...I added a money back guarantee! If you find even 1 suggestion in my book that you can implement into your web marketing strategy immediately, it could result in Multiple Thousands of new visitors over the lifetime of your web site. Now THAT is something you don't want to miss out on!
Don't want to wait another minute to purchase your copy of "Dynamic Web Marketing Strategies" and start implementing my secrets, ideas and strategies that will dramatically increase your web site visitors today!
A customer called me the other night complaining...
No no no, he wasn't complaining about me. In fact, he wasn't even complaining about the amount of web site traffic that I had generated for him over the past 6 months...he was complaining, that although he was getting several hundred unique targeted visitors to his site each day using my techniques, his site was not converting. He wasn't selling squat!
It's actually a common problem I run into with my customers who have had other people build their web sites to "save money", then enlist my help to drive traffic to their "non-selling" site. It doesn't take to long for them to come back to me and want to know where their sales are.
I told him about my new e-book that I had just written that is included my Dynamic Web Marketing Secrets DELUXE EDITION: How To Create A Web Site That Sells!
Today I'm going to give you one secret from that book that you can use to improve your conversion rate on your way to making your web site one that sells!
Matt Man!
It's actually a common problem I run into with my customers who have had other people build their web sites to "save money", then enlist my help to drive traffic to their "non-selling" site. It doesn't take to long for them to come back to me and want to know where their sales are.
I told him about my new e-book that I had just written that is included my Dynamic Web Marketing Secrets DELUXE EDITION: How To Create A Web Site That Sells!
Today I'm going to give you one secret from that book that you can use to improve your conversion rate on your way to making your web site one that sells!
Matt Man!
The most horrendous, ugliest web sites ever created...
Some of the top SELLING web sites out there today are, in my opinion, some of the most horrendous, ugliest web sites ever created… BUT THEY SELL!
The lesson for today is, don’t get hung up on the design!
The tips in my e-book: How TO Create A Web Site That Sells! explain how to create a web site that sells in extreme detail. I tell you everything I have learned over the past 14 years to entice people to hand over their hard earned cash to you in exchange for your product or service. In fact, they really will have no choice if you do it right. You can and should take every one of the tips in my book and implement them into your web site immediately!
For today though, I want to talk to you specifically about the design of your web site. The layout template of your site should not turn the visitor off, but should entice him with relevant graphics that pertain directly to the BENEFIT of the product or service that they are looking to achieve by purchasing your product.
The secret today is: Make sure the design speaks directly to the benefit they will achieve from your product or service and not just some irrelevant award winning, cool, hot, NOW design copied from MTV. We want the design to work for us in our selling strategy, not win design awards.
Keep the following in mind when coming up with the overall design template of your web site.
1. Choose an attractive appealing color scheme, something that creates minimal eyestrain, something that makes the viewer "feel" the way they want to "feel" after they have received the benefit of your product or service.
2. Keep your header graphic no more than 100 - 150 pixels high leaving vertical room on your page for your headline and sales copy on the first page (above the fold).
3. Use a compelling sales copy sentence in your header graphic that pertains to the benefit of your product or service.
4. Design your site for no more than 800 pixels wide. Not everyone has a Mega Huge monitor and laptops still require a fairly narrow site to avoid horizontal scrolling.
5. Use as much vertical space as necessary to communicate your message fully.
6. Check browser compatibility to make sure your site looks the same on MAC and PC and on every browser available on each platform.
Using these tips above and the multiple pages of additional detailed tips in my e-book: How To Create A Web Site That Sells! you to can design or re-design your site into a web site that sells!
*** How To Create A Web Site That Sells! is only Available in the DELUXE EDITION of Dynamic Web Marketing Secrets. To purchase the DELUXE EDITION, visit my web site http://www.dynamicwebmarketingsecrets.com and click on any of the ORDER buttons, you will be taken to a page where you can choose to purchase the DELUXE EDITION which includes not only the "How To Create A Web Site That Sells!" E-book but also my 50 minute "Search Engine Audio MP3 Interview Exclusive"!
The lesson for today is, don’t get hung up on the design!
The tips in my e-book: How TO Create A Web Site That Sells! explain how to create a web site that sells in extreme detail. I tell you everything I have learned over the past 14 years to entice people to hand over their hard earned cash to you in exchange for your product or service. In fact, they really will have no choice if you do it right. You can and should take every one of the tips in my book and implement them into your web site immediately!
For today though, I want to talk to you specifically about the design of your web site. The layout template of your site should not turn the visitor off, but should entice him with relevant graphics that pertain directly to the BENEFIT of the product or service that they are looking to achieve by purchasing your product.
The secret today is: Make sure the design speaks directly to the benefit they will achieve from your product or service and not just some irrelevant award winning, cool, hot, NOW design copied from MTV. We want the design to work for us in our selling strategy, not win design awards.
Keep the following in mind when coming up with the overall design template of your web site.
1. Choose an attractive appealing color scheme, something that creates minimal eyestrain, something that makes the viewer "feel" the way they want to "feel" after they have received the benefit of your product or service.
2. Keep your header graphic no more than 100 - 150 pixels high leaving vertical room on your page for your headline and sales copy on the first page (above the fold).
3. Use a compelling sales copy sentence in your header graphic that pertains to the benefit of your product or service.
4. Design your site for no more than 800 pixels wide. Not everyone has a Mega Huge monitor and laptops still require a fairly narrow site to avoid horizontal scrolling.
5. Use as much vertical space as necessary to communicate your message fully.
6. Check browser compatibility to make sure your site looks the same on MAC and PC and on every browser available on each platform.
Using these tips above and the multiple pages of additional detailed tips in my e-book: How To Create A Web Site That Sells! you to can design or re-design your site into a web site that sells!
*** How To Create A Web Site That Sells! is only Available in the DELUXE EDITION of Dynamic Web Marketing Secrets. To purchase the DELUXE EDITION, visit my web site http://www.dynamicwebmarketingsecrets.com and click on any of the ORDER buttons, you will be taken to a page where you can choose to purchase the DELUXE EDITION which includes not only the "How To Create A Web Site That Sells!" E-book but also my 50 minute "Search Engine Audio MP3 Interview Exclusive"!
Wednesday, November 28, 2007
I bought a new rug for my office last night...
I bought a new rug for my office last night...
I didn't really go looking for a new rug, but there it was. I was in this furniture store looking for a table and chairs for the nook and couldn't find anything. So I walked around the corner and there is this rug. It's a geometric pattern about 5' x 7' and the perfect size and shape to fit under my desk in my office.
It grabbed my attention and made me stop walking to check it out. I was thinking about that this morning as I wrote this e-mail. That is exactly what a good subject line should do in your email marketing campaigns. So that's what I'm going to talk to you about today.
Matt Man!
I didn't really go looking for a new rug, but there it was. I was in this furniture store looking for a table and chairs for the nook and couldn't find anything. So I walked around the corner and there is this rug. It's a geometric pattern about 5' x 7' and the perfect size and shape to fit under my desk in my office.
It grabbed my attention and made me stop walking to check it out. I was thinking about that this morning as I wrote this e-mail. That is exactly what a good subject line should do in your email marketing campaigns. So that's what I'm going to talk to you about today.
Matt Man!
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