We have a tendency to miss the obvious...

This happens all the time... how many times have you driven by that sign on the corner in your town and never noticed it? Have you ever walked right by something, several times, in a store and not even noticed it was there till you ran into it.

I love Italian food! I try and eat Italian at least one a week...I'm a sucker for pasta. I can usually spot an Italian restaurant a mile away and will stop and at least pick up a menu for future reference. That's why I was excited yesterday when I was driving through a strip mall and saw a "new" Italian restaurant. I figured they had probably just opened up, so I popped in to get a menu.

I was SHOCKED to find out that they had been there for over a year! I had driven by this strip mall at least 200 times in the last year and had never noticed them before now! I couldn't believe it.

The Internet is no different. If you have a web site, just like that Italian restaurant, you must actively and consistently market through every means possible to attract customers to you. There are always customers out there looking, just like me, for your product...your job is to make it EASY for them to find you!

Matt Man!