The single thing determines if your customer will open your e-mail

In order to write a compelling subject line for your emails you have to know precisely, exactly who you are talking to.

Just this weekend I was at a seminar where the speaker described his perfect customer in a single specific paragraph. His prospective customer was:

A married 35 year old man with 2 – 3 kids, working a full time job, with a 2 hour commute a day, who worked out in his basement everyday because he didn’t have the time or money to go to the gym.

Now that is specific.

You too have to know precisely who you are writing to in order to write a compelling subject line that will stop that person in their tracks and say: I have to read more about this!

Once you know precisely whom you are selling to, you can begin speaking directly to them. You subject line is the single most important line of copy on your email. It is the single thing determines if your target customer will open and read your email.

Online marketing experts suggest the following elements be included in your subject line:

1. Write a personal compelling descriptive single sentence promising to answer their question or solving their problem
2. You must be able to see and read the subject line fully without it cutting off into .... 's
3. Make sure to use proper grammar in your subject line
4. The headline must cause the reader to HAVE TO open the email to read what is next

and more... hey, I can't give it all away!

Until tomorrow...

For more ideas on generating tons of traffic through email marketing including writing subject lines that get your emails opened, visit my web site http://www.dynamicwebmarketingsecrets.com and pick up a copy of Dynamic Web Marketing Secrets Today!

Sincerely,
Your friend and consultant

Matt Man
Author: Dynamic Web Marketing Secrets:

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